विकेंद्रीकृत विज्ञापन परिस्थिती तंत्र

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हमारे न्यूजलेटर की सदस्यता लें और टोकन बिक्री के बारे में जानने के लिए सबसे पहले हो

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How blockchain disrupts the digital ad market
How blockchain disrupts the digital ad market
Watch the video and learn how Papyrus will change the global digital advertising landscape!
परंपरागत डिजिटल विज्ञापन की चुनौतियां
  • खराब उपयोगकर्ता अनुभव
    हमारे स्क्रीन पर अधिकांश डिजिटल विज्ञापन अप्रासंगिक हैं बाकी परेशान हैं वे आक्रामक हैं, हमारे ध्यान का दुरुपयोग करते हैं और हमें समय और एकाग्रता का लुत्फ उठाते हैं।
  • गोपनीयता की कमी
    हमारी सहमति या मुआवजे के बिना - हमारे और हमारे व्यवहार को ट्रैक करने के लिए एक अद्भुत सरणी तकनीक तैनात की गई है. चीजों की इंटरनेट उभरने के रूप में उपयोगकर्ता गोपनीयता नीचे की ओर सर्पिल पर है
  • अविश्वसनीय लक्ष्यीकरण
    जो लोग हमारे डेटा को इकट्ठा करते हैं वे आम तौर पर यह साझा नहीं करते कि वे कौन सी जानकारी प्राप्त करते हैं और कोई भी संस्था पूर्ण और अप टू डेट इस्तेमाल करता का चित्र बनाए रखने में सक्षम नहीं है
  • कुछ भी पारदर्शी नहीं है
    विज्ञापनदाताओं और प्रकाशकों के मध्य मध्यस्थों की लंबी, अक्षम श्रृंखलाएं कई मध्यस्थों ने मूल्य नहीं लाया है, लेकिन व्यापार करने की लागत में वृद्धि
  • भारी धोखाधड़ी
    जिन विज्ञापनदाताओं के लिए भुगतान कर रहे हैं, उन तक का 70% तक का ट्रैफ़िक गैर-इंसान या धोखाधड़ी है। विज्ञापनदाताओं को धोखाधड़ी से लड़ने के लिए तीसरे पक्ष के उपकरण का उपयोग करने के लिए मजबूर किया जाता है, जो लागतों में काफी योगदान देता है।
  • उच्च प्रशासनिक लागत
    सभी लेनदेन के लिए आधिकारिक मुद्राओं और पारंपरिक बैंकों का उपयोग वित्तीय, कानूनी और प्रशासनिक नौकरशाही की दुनिया बनाता है जिसके कारण अतिरिक्त कर्मियों की आवश्यकता होती है और लागत बढ़ जाती है।

Papyrus इकोसिस्टम

Papyrus डिजिटल विज्ञापन के लिए दुनिया की पहली पूरी तरह से व्यापक और उच्च विस्तार विकेन्द्रीकृत पारिस्थितिकी तंत्र है, जो ब्लॉकचैन वास्तुकला का उपयोग करने वाले प्रयोक्ताओं, प्रकाशकों, विज्ञापनदाताओं और विकेन्द्रीकृत अनुप्रयोग (डीपीएपी) डेवलपर्स के लिए कुशल, पारदर्शी और पारस्परिक रूप से लाभकारी वातावरण प्रदान करने के लिए प्रोग्रामैटिक विज्ञापन ढेर को सुधारता है
Papyrus फायदे
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उपयोगकर्ताओं के लिए

  • नियंत्रित विज्ञापन
    उपयोगकर्ताओं को वे जो विज्ञापन देख रहे हैं और विज्ञापनदाताओं के साथ जो डेटा साझा करते हैं, उन्हें नियंत्रित करने के लिए सटीक नीतियां तैयार करने में सक्षम हैं
  • आरामदायक इंटरनेट
    विज्ञापनदाताओं को उपयोगकर्ता अनुभव को बढ़ाने पर ध्यान केंद्रित करना होगा. और अधिक अनुचित विज्ञापन और दुर्भावनापूर्ण नहीं हैं
  • शेयरिंग अर्थव्यवस्था
    उपयोगकर्ता निष्पक्ष शेयरिंग अर्थव्यवस्था में भाग लेते हैं, जहां उन्हें तुरंत अपने डेटा के लिए मुआवजा दिया जाता है और विज्ञापन का जवाब देना होता है
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प्रकाशकों के लिए

  • विज्ञापन आधारित डीएपी अर्थव्यवस्थाएं
    विज्ञापन मुद्रीकरण और डीपीएपी मूल्य अर्थव्यवस्थाओं के सहज विलय डेवलपर्स को नई पीढ़ी के डीएपीपी बनाने की अनुमति है जो विज्ञापन पुरस्कारों का उपयोग करते हैं
  • डीएपीपीएस के लिए विकास
    डीएपी डेवलपर्स मौजूदा डीएपीपीएस के समेकित उपयोगकर्ता आधार का उपयोग करके तुरंत अपने अनुप्रयोगों और टोकन प्रसाद का प्रचार कर सकते हैं
  • उच्च राजस्व
    यहां तक ​​कि पारंपरिक वेब और मोबाइल प्रकाशक तत्काल भुगतान बस्तियों और अतिरिक्त विज्ञापन मांग के लाभ का लाभ उठा सकते हैं
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विज्ञापनदाताओं के लिए

  • उच्च गुणवत्ता यातायात
    पारिस्थितिकी तंत्र के भीतर विकेंद्रीकृत प्रतिष्ठा और धोके से बचने समाधान गैर-मानव और धोखाधड़ी यातायात से विज्ञापनदाताओं की रक्षा के साथ-साथ ब्रांड सुरक्षा सुनिश्चित करते हैं
  • पूर्ण पारदर्शिता
    सभी विज्ञापन डेटा सुरक्षित रूप से ब्लॉकचैन और विकेन्द्रीकृत स्टोर्स में सुरक्षित रूप से संग्रहीत किए जाते हैं जो सभी कार्यों की खोजबीन को सक्षम करते हैं और विज्ञापन खरीद के मध्यस्थ श्रृंखलाओं में धोखाधड़ी को समाप्त करते हैं
  • कम प्रौद्योगिकी लागत
    रीयल-टाइम विज्ञापन भुगतानों के साथ पारदर्शी वातावरण में जटिल पारंपरिक एडटेक समाधानों की तुलना में प्रौद्योगिकी लागत में कमी आती है।
Papyrus विज्ञापन और  के लिए विकेन्द्रीकृत असल समय नीलामी प्रोटोकॉल (डीआरटीबी) का परिचय देता है
Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and full stack of open source components for easy integration with traditional advertising platforms.
Our Latest News

रोडमैप

Papyrus एक मील का पत्थर आधारित दृष्टिकोण और अनुसूची का उपयोग करता है कई TGE दौर में   टोकन बेचने के लिए नियत मूल्य प्रदान करता है
  • 2017 Q1   — Q3
    • प्रोजेक्ट लॉन्च किया गया
    • टीम इकट्ठे
    • श्वेत पत्र प्रकाशित
    •   Ethereum मेननेट में   papyrus के शुरुआती प्रोटोटाइप का शुभारंभ
  • TGE चरण  1
    12 वीं और  अक्टूबर 2017 14: 00   यूटीसी
  • 2017 में   Q4
    • प्रकाशक, एसएसपी, डीएसपी, लेखा परीक्षक और विज्ञापनदाताओं के साथ पायलट प्रोजेक्ट्स
    • पेपिरस पारिस्थितिकी तंत्र का उपयोग कर पहली विज्ञापन
    • विस्तार तनाव-परीक्षण
    • स्थायी पारिस्थितिकी तंत्र की तैनाती
  • TGE चरण  2
    TGE चरण2   2018 Q1 के लिए योजना बनाई है   Papyrus ने सफलतापूर्वक पायलट एकीकरण शुरू किया और बाजार के खिलाड़ियों के लिए वास्तविक लाभ देने शुरू कर दिए
  • 2018 में   एच 1
    • Papyrus प्रकाशक, उपयोगकर्ता और विज्ञापनदाता खाते
    • पहले डीएपीपीएस के साथ एकीकृत उनकी अर्थव्यवस्था
    • Papyrus प्रोटॉस्टार रिलीज विकास और परीक्षण
    • 20   जुड़े सहयोगी
  • 2018 में   एच 2
    • Papyrus प्रोटॉस्टार रिलीज़   —   सभी बुनियादी Papyrus घटकों का पहला व्यापक रिलीज
    • 50   जुड़े हुए सहयोगी
  • TGE चरण   3
    TGE राउंड 3       2019 के पहले या की शुरुआत में आएगा      इसके बाद, Papyrus महत्वपूर्ण बाजार कर्षण प्राप्त करता है, पारिस्थितिकी तंत्र के भीतर अपने उपयोगकर्ता आधार और विज्ञापन   भुगतान मात्रा बढ़ता है
  • 2019 में   एच 1
    बढ़ना जारी
  • 2019 में   एच 2
    संतुलन जारी

हमारे लक्ष्य   जनवरी 2019

  • 50+डीएसपी, एसएसपी, लेखा परीक्षक सहित जुड़े हुए भागीदारोंहुए भ
  • 10000+पंजीकृत प्रकाशक
  • $1एम+विज्ञापन भुगतान दैनिक प्रवाह
सलाहकार
  • Mike Costache
    Strategy Advisor
    Founder of Blockchain Investors Consortium (BIC), Co-Chair of d10e
  • Eyal Hertzog
    Strategy Advisor
    Foundation Council at Bancor
    Co-founder of AppCoin
  • Jeremy Epstein
    Marketing Advisor
    CEO at Never Stop Marketing
  • Tim Brown
    Business Development Advisor
    Global Agency Strategy and Partnerships at SAP
  • Jeremy Levitan
    Technical Advisor
    Global Advertising Performance at Twitter
  • Alexander Shishow
    Technical Advisor
    CEO BotScanner
  • Dmitry Lee
    Technical Advisor
    Solution Architect at Netcracker
  • Brad Yasar
    Strategy Advisor
    Co-founder & Managing Partner at KrowdMentor
  • Rahul Chandra
    Business Development Advisor
    VP of Corporate Business Development at Netcracker
  • Richard Titus
    Strategy Advisor
    Founder at Andronik Ltd.
    Managing Partner
    at ARK ICO Advisors
  • Mikhail Fedorinin
    Operations Advisor
    Founder of Calltouch
  • Marissa Kim
    Legal Advisor
    Partner at ARK ICO Advisors
  • Thomas Hulbert
    Communications Advisor
    Founder & Creative Director at Native Kool Media
हमारी टीम
  • Alexander Shvets
    Product Director
  • Leo Eletskikh
    Technology Evangelist
  • Elena Obukhova
    Communications Director
  • Tanya Krishtopa
    Product Manager
  • George Odysseos
    Business Development Manager
  • Andrey Vlasenko
    Lead Software Engineer
  • Alexander Kholodov
    Lead Software Engineer
  • Alexander Telegin
    Mobile Software Engineer
  • Igor Sokolov
    Block-chain Engineer
  • Andrey Lyubimov
    Research & Analytics
  • Aleksei Pupyshev
    Mobile Software Engineer
  • Leonid Baranov
    Lead Software Engineer
  • Vitaly Bubyakin
    Frontend Developer
  • Vyacheslav Trofimov
    Frontend Developer
  • Liza Solyanina
    Graphic Designer
  • Ekaterina Bezverkhaya
    Web and Graphic Designer
  • Shamil Valishev
    Digital Marketing Manager
  • Nikolai Avramov
    PR & Community manager
उद्योग से प्रतिक्रिया
वीडियो
Presentation at d10e Warsaw
Presentation at d10e Warsaw
Thomas Hulbert: we plan to change the global digital advertising landscape
  • Papyrus is going worldwide
    Papyrus is going worldwide
    अक्टूबर 23, 2017
    Dmitry Lee talks about our ecosystem at Blockmoon 17 in Belgrade
  • THOMAS HULBERT PRESENTS PAPYRUS AT&nbspD10E IN KYIV
    THOMAS HULBERT PRESENTS PAPYRUS AT D10E IN KYIV
    अक्टूबर 23, 2017
    Papyrus evangelist tells how our ecosystem is going to fix the three main problems of digital advertising
  • PAPYRUS AT ICO SUMMIT 2017
    PAPYRUS AT ICO SUMMIT 2017
    अक्टूबर 23, 2017
    Thomas Hulbert pitches our ecosystem at blockchain conference in Zurich
  • Jeremy Epstein on joining our advisory board
    Jeremy Epstein on joining our advisory board
    अक्टूबर 23, 2017
    Watch this video to learn why CEO Never Stop Marketing believes in Papyrus
FAQ
  • What is Papyrus?
    Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves the programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.
  • Why do we need Papyrus?
    Papyrus leverages blockchain technologies to provide transparency for the advertising supply chain and create proper incentives for digital advertising market players. This will reduce fraud and costs on intermediaries and will lead to a much greater efficiency for advertisers and publishers. Moreover, with Papyrus, users will be able to control what ads they see and what data they share with advertisers. There will be no abusive ads and malvertisements. Most importantly, users will be instantly rewarded for sharing their data and responding to advertising.
  • What are the benefits for the participants?
    The Papyrus mission is to take the best from blockchain in order to transform the entire digital advertising market and provide different parties with substantial benefits:
    • To advertisers, we offer a brand new way of digital presence, that is they would receive more for each dollar spent on advertising (currently, they lose more than 50% of their ad spend);
    • To publishers, we offer instant access to the entirety of high-quality demand from the Papyrus ecosystem. Due to low-cost barriers for participation in the Papyrus ecosystem traditional players won’t have to choose between traditional and decentralized advertising ecosystems;
    • To end users, we offer a possibility to become rightful owners of their attention and data. With Papyrus, users will be able to control what ads they want to see, what data to share and how they would like to be compensated for their attention.
  • What is Papyrus organizational structure?
    Papyrus is incorporated in Singapore as Papyrus Foundation Pte. Ltd. The R&D office is located in Moscow, Russia and we plan to open business development offices in New York and London in the coming months. The mission of Papyrus is to build and boost the market’s adoption of a comprehensive decentralized ecosystem for the whole digital advertising market. This ecosystem has a form of blockchain-based global decentralized autonomous organization (DAO).
  • What is the difference between PPR and PRP?
    Papyrus will be introducing two different utility tokens: PRP or Papyrus Prototype Token that will be used in the ecosystem prototype; and PPR or Papyrus Permanent token that will be used in the permanent version of the ecosystem. For more details please read our blog.
  • Is there any limit for the emission of PPR tokens?
    Yes. The overall emission of PPR tokens will be limited to 1,000,000,000 (one billion) tokens with no allowance for additional token generation.
  • When does the pre-sale take place?
    The pre-sale starts on October 12, 2017, 2 p.m. UTC, and will end when either of the following happens:
    • The hard cap goal is reached.
    • The designed Round 1 public sale period of 21 days ends.
  • Is the number of PRP tokens fixed?
    Should the pre-sale hard cap be reached, the number of PRP tokens will be fixed. If the hard cap is not reached, an additional round for PRP tokens might be scheduled. When the hard cap is finally reached as a result of these rounds the amount of PRP tokens will be fixed and no additional token generation will be allowed.
  • What is the token sale cap limit?
    Round 1 which includes the sale of PRP has a hard cap of $5 000 000. The Papyrus Foundation Pte. Ltd reserves the right to set a lower hard cap should it deem this reasonable.
  • What currencies do you accept?
    We accept BTC and ETH.
  • Who is the team?
    We are a team of experts with strong backgrounds in building and scaling successful businesses in both advertising and blockchain technologies. The core product development team consists of 12 people. The team is constantly growing. You can learn more about each team member here.
  • How does Papyrus differ from other emerging blockchain-based ad solutions?
    Unlike other blockchain advertising projects that are focused on particular components of the digital advertising market like exchanges, marketplaces or browsers, Papyrus is an open ecosystem for all components, platforms and market players. Other projects can be integrated with Papyrus for mutual benefit.
  • What exactly does Papyrus disrupt?
    Papyrus aims to develop a decentralized and highly scalable advertising ecosystem capable of processing hundreds of billions of targeted advertisements on a daily basis. The system will unite advertisers, publishers, end users and developers of decentralized applications (dApps) in a new digital economy with a build-in reputation management system that incentivizes all parties to behave in a transparent and mutually beneficial way. All in all, Papyrus presents an unprecedented level of transparency and fraud prevention.
  • What is the Papyrus token?
    Like all the other blockchain-based environments, the Papyrus ecosystem will operate using utility tokens. Advertisers, publishers, dApp developers, and end users will use Papyrus ERC20-compliant Ethereum tokens as utility tokens for:
    • Paying for ad campaigns;
    • Service fees for participants, including compensations for end users;
    • Proof-of-Stake deposits of registered ecosystem participants;
    • Ecosystem governance.
  • So, will Papyrus push the existing digital advertising players out of the market?
    Not exactly. Papyrus does not directly threaten the players of the established digital advertising market. Instead, publishers, supply side platforms (SSP), demand side platforms (DSP), ad networks, antifraud vendors and ad agencies can easily integrate with Papyrus through APIs and open source libraries at a very low cost and immediately leverage benefits for their profit in addition to maintaining their traditional ad market approach. The ultimate goal of Papyrus is to offer advantages to the efficient and value-adding players and to marginalize the unscrupulous ones.
  • Why do you need multiple token sale rounds?
    We’ve decided to use a milestone-based approach to provide clear goals for each token sale stage to our token buyers. As a result of Stage 1, we are planning to bootstrap the Papyrus prototype ecosystem and start pilot integrations with partners, including SSPs, DSPs, antifraud vendors, as well as to attract supporters and lay the foundation of a Papyrus expert community. Stage 2 starts after the deployment of the permanent version of the ecosystem’s smart contracts and the successful implementation of pilot integrations with external advertising platforms. Stage 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume.
  • Will there be an initial PPR token sale?
    Yes. Papyrus has decided to use a milestone-based approach and scheduled several TGE rounds to provide a deterministic value for the tokens sold:
    • TGE Round 1 will start on October 12, 2017 after the deployment of the initial scope of the Papyrus ecosystem prototype in Ethereum network.
    • TGE Round 2 will start after Papyrus has deployed the permanent version of the ecosystem’s smart contracts and has successfully launched pilot integrations with target external advertising platforms and partners providing benefits in real-use cases. We expect this to take place within the next few months.
    • The tokens allocated for TGE Round 3 will be locked until 2019. TGE Round 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume within the ecosystem.
  • What is the PRP/PPR exchange policy?
    15% of the PPR token supply will be distributed among the PRP token holders in exchange for their PRP tokens and proportionally to their PRP holdings at the end of Round 2.
  • Who can participate?
    Anybody can participate in the public token sale provided that stated legal compliance criteria are met. Terms and conditions will be published up front. As for the private pre-sale, there will be a minimum deposit requirement as well as a KYC procedure.
  • What are the pre-sale terms and conditions?
    For the details regarding the pre-sale terms and conditions, please read our blog.
  • Will the tokens be listed on any exchange?
    Yes, currently we are in a process of negotiating this issue with several exchanges. Our tokens will become transferrable and will be listed on exchanges after the end of Token Generation Event Round 1.
  • What is the jurisdiction of transactions within Papyrus?
    Papyrus Foundation Pte. Ltd (official company) is based in Singapore. We closely follow the international and local legislative regulations and we aim to conduct the сrowdsale on our platform strictly through legal procedures.
  • Are PRP and PPR considered securities?
    According to the legal advice and opinions we’ve gathered during the preparation process, PRP and PPR tokens would not be considered securities by SEC under the famous Howey test. Our legal advisors have reviewed and issued a legal opinion on our token structure; any token sales to U.S. investors shall be made with care to fully comply with current U.S. Securities law.
  • How can I get in touch with you?
    You can use feedback form, drop us an email or follow us on social networks: Facebook, Twitter, BTT or Telegram.

प्रकाशन

अक्टूबर 18, 2017
Blockchain will protect advertisers and users
In Papyrus’s native pay-as-you-go economy all the services are paid for in tokens and online.
अक्टूबर 10, 2017
Blockchain Is a Game-Changer for Online Advertising
Papyrus makes it easy for users to know exactly who is paying to advertise to them, and where their data is coming from.
अक्टूबर 08, 2017
The new face of Digital Advertising
A system that will eliminate the unwanted distraction of intermediaries and deliver a transparent, secure and fair environment will indeed revolutionize the entire digital advertising market.
सितमबर 26, 2017
The heyday of blockchain martech
The CMO Primer for the Age of Blockchains highlights how multiple functions of marketing including loyalty, customer experience, and brand may be impacted.
सितमबर 22, 2017
Ethereum for advertising
Papyrus will deliver a decentralized, scalable digital advertising ecosystem capable of processing hundreds of billions of targeted advertisements daily.
सितमबर 22, 2017
A new vision for adtech
Papyrus will save up to 70 percent of advertising budgets that are currently derailed before reaching publishers.
सितमबर 21, 2017
Blockchain goes mainstream in a Big Way
Papyrus offers decentralized real-time bidding (dRTB) protocol that is capable of handling vast amounts of simultaneous ad impressions and ad payments in real-time with built-in antifraud architecture.
सितमबर 21, 2017
Revolutionary digital advertising ecosystem
Papyrus was first conceptualized in January 2017 and has been funded to date by $1 million from private investors.
सितमबर 20, 2017
Blockchain aligns incentives and reduces costs
Papyrus is a blockchain company that aims to change digital advertising, a landscape that is plagued with endemic animosity between involved parties.
सितमबर 18, 2017
Adtech empowered by blockchain
The most obvious target for blockchain disruption? Adtech.
सितमबर 18, 2017
Token Generation Event starts on 12 October
The uniqueness of the Papyrus approach lies in the “trustless” environment powered by Blockchain technology.
सितमबर 18, 2017
Blockchain marketing technology landscape
Introducing the the first-ever mapping of marketing solutions based upon blockchain and decentralized technologies.
सितमबर 04, 2017
New era of advertising creativity
Papyrus is built on top of the Ethereum blockchain and its smart contracts and consists of four layers of architecture with the components of each layer developed as open source software.
अगस्त 30, 2017
Smart contracts for better advertising
Papyrus emerged in response to the overwhelming negative user experience and can be a great strategy against adblock solutions.
अगस्त 30, 2017
Blockchain platform helps cut online ad fraud
Advertising ecosystem Papyrus aims to bring together users, publishers, advertisers and developers in an open and transparent environment.
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