分散型広告エコシステム

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Partners

  • Krowd Mentor
  • Wings
  • D10
  • Bancor
  • Ambisafe
  • 21
  • BitClave
  • AirPush
  • FraudScore
  • IAB
How blockchain disrupts the digital ad market
How blockchain disrupts the digital ad market
Watch the video and learn how Papyrus will change the global digital advertising landscape!
従来のデジタル広告の挑戦
  • 悪いユーザーのエクスペリエンス
    私たちの画面上でのデジタル広告の大半は無関係です。残りは迷惑です。彼らは侵襲的であり、我々の注意と時間と濃度の奪うたちを虐待します。
  • プライバシーの欠如
    驚くほど多くのテクノロジーは、私たちの行動や行動をすべて私たちの同意や補償なしに追跡するために配備されています。物事のインターネットが出現するにつれて、ユーザーのプライバシーは下降しています。
  • 信頼性の低いターゲティング
    データを収集する企業は通常、情報を共有しません。 いかなる組織は常に完全で信頼性の高いユーザーの肖像画を維持することはできません。
  • 何も透明ではありません
    広告主と出版社の間の、仲介者の長い非効率なチェーンです。 仲介の多くは、価値をもたらすが、ビジネスを行うためのコストを増加させます。
  • 大規模な詐欺
    広告主がために払っているトラフィックの最大70%が非ヒトまたは不正です。広告主は、第三者のツールを使用して不正行為と戦うことを余儀なくされているため、コストが大幅に上昇します。
  • 高い管理コスト
    すべてのトランザクションのフィアットの通貨と伝統的な銀行の利用には、追加の人員を必要とし、コストを上げ、金融法務や行政官僚の世界を作成します。

Papyrusエコシステム

Papyrusは、ブロックチェーンアーキテクチャを使用して、ユーザー、サイト運営者、広告主および分散型アプリケーション(dApp)開発者のために、効率的で透明性と相互に有益な環境を提供するために、プログラムの広告スタックを向上させ、デジタル広告のための世界初の完全包括的かつ高度にスケーラブルな分散型のエコシステムであります。
Papyrusの利点
icon

ユーザー向け

  • 制御される広告
    ユーザーは、広告主と共有彼らが見た広告やどのようなデータを制御するために正確なポリシーを作成することができます。
  • 快適なインターネット
    広告主は、ユーザーエクスペリエンスの向上に注力しなければなりません。不適切な広告や不正行為はありません。
  • 経済の共有
    ユーザーは、彼らはすぐに自分のデータに対して補償や広告に対応している公平な共有経済に参加します。
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出版社向け

  • 広告ベースのdAppエコノミー
    シームレスな広告収益のマージとdApp値経済は、開発者が広告の報酬を利用新世代dAppsを構築することを可能にします。
  • dAppsの成長
    dApp開発者は瞬時に既存のdAppsの統合ユーザベースを使用してアプリケーションやトークンの提供を促進することができます。
  • より高い収入
    でも、従来のWebとモバイルの出版社は、インスタント支払い決済と追加の広告需要の恩恵を活用することができます。
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広告主向け

  • 高品質のトラフィック
    生態系内分権の評判と反詐欺の解決策は、非ヒトおよび不正トラフィックから広告主を保護するだけでなく、ブランドの安全性を確保します。
  • 完全な透明性
    すべての広告データは、ブロックチェーンと分散ストレージに安全に保存され、すべての操作のトレーサビリティを可能にし、仲介による広告購入のチェーン内の詐欺を排除します。
  • 低技術コスト
    リアルタイム広告の支払いを持つ透明な環境が大幅に複雑な伝統的なアドテック・ソリューションに比べ技術のコストを削減します。
Papyrusは、 広告の購入のための分散型リアルタイム入札プロトコル(dRTB)を紹介します。
Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and full stack of open source components for easy integration with traditional advertising platforms.
Our Latest News

ロードマップ

Papyrusは マイルストーンベースのアプローチを使用し、いくつかのTGEラウンドをスケジュールして、販売されたトークンに 確定的な価値を提供します。
  • 2017 Q1 — Q3
    • プロジェクトは開始しました。
    • チームは組み立てられました。
    • ホワイトペーパーは発行しました。
    •  Ethereumメインネットの Papyrus初期試作品は開始します。
  • TGEのラウンド 1
    2017年10月12日、14:00 UTC
  • 2017 Q4
    • パブリッシャー、SSP、DSP、監査人、広告主によるパイロットプロジェクト
    • Papyrusエコシステムを使用して配信された最初の広告
    • スケーラビリティのストレステスト
    •  永続的なエコシステムの展開
  • TGEのラウンド 2
    Papyrusに成功パイロットの統合を起動し、市場のプレーヤーのための真のメリットを提供開始した後 、TGEラウンド2 は、2018年第1四半期に予定されています。
  • 2018 H1
    • Papyrusのパブリッシャー、ユーザーと広告主のアカウント
    • 経済を拡大する最初のdAppとの統合
    • Papyrus Protostarのリリースの開発とテスト
    • 20人 の接続パートナー
  • 2018 H2
    • Papyrus Protostarリリースは、 すべての基本的なPapyrusコンポーネントの —最初の包括的なリリースします。
    • 50人 の接続パートナー
  • TGEのラウンド 3
    Papyrusは大きな市場牽引力を実現した後、TGEラウンド3 は 何の早い2019年より 発売される、エコシステム内のユーザーベースと広告の 支払いボリュームを成長しません。
  • 2019 H1
    Upriseのリリース
  • 2019 H2
    Equilibriumのリリース

2019年1月に私たち
の目標

  • 50+監査担当者を含む上の接続パートナー,DSPs,SSPs.
  • 10000+登録済みのサイト運営者
  • $1M+広告支払いの1日のフロー
顧問
  • Mike Costache
    Strategy Advisor
    Founder of Blockchain Investors Consortium (BIC), Co-Chair of d10e
  • Eyal Hertzog
    Strategy Advisor
    Foundation Council at Bancor
    Co-founder of AppCoin
  • Jeremy Epstein
    Marketing Advisor
    CEO at Never Stop Marketing
  • Tim Brown
    Business Development Advisor
    Global Agency Strategy and Partnerships at SAP
  • Jeremy Levitan
    Technical Advisor
    Global Advertising Performance at Twitter
  • Alexander Shishow
    Technical Advisor
    CEO BotScanner
  • Dmitry Lee
    Technical Advisor
    Solution Architect at Netcracker
  • Brad Yasar
    Strategy Advisor
    Co-founder & Managing Partner at KrowdMentor
  • Rahul Chandra
    Business Development Advisor
    VP of Corporate Business Development at Netcracker
  • Richard Titus
    Strategy Advisor
    Founder at Andronik Ltd.
    Managing Partner
    at ARK ICO Advisors
  • Mikhail Fedorinin
    Operations Advisor
    Founder of Calltouch
  • Marissa Kim
    Legal Advisor
    Partner at ARK ICO Advisors
  • Thomas Hulbert
    Communications Advisor
    Founder & Creative Director at Native Kool Media
私たちのチーム
  • Alexander Shvets
    Product Director
  • Leo Eletskikh
    Technology Evangelist
  • Elena Obukhova
    Communications Director
  • Tanya Krishtopa
    Product Manager
  • George Odysseos
    Business Development Manager
  • Andrey Vlasenko
    Lead Software Engineer
  • Alexander Kholodov
    Lead Software Engineer
  • Alexander Telegin
    Mobile Software Engineer
  • Igor Sokolov
    Block-chain Engineer
  • Andrey Lyubimov
    Research & Analytics
  • Aleksei Pupyshev
    Mobile Software Engineer
  • Leonid Baranov
    Lead Software Engineer
  • Vitaly Bubyakin
    Frontend Developer
  • Vyacheslav Trofimov
    Frontend Developer
  • Liza Solyanina
    Graphic Designer
  • Ekaterina Bezverkhaya
    Web and Graphic Designer
  • Shamil Valishev
    Digital Marketing Manager
  • Nikolai Avramov
    PR & Community manager
業界からの応答
ビデオ
Presentation at d10e Warsaw
Presentation at d10e Warsaw
Thomas Hulbert: we plan to change the global digital advertising landscape
  • Papyrus is going worldwide
    Papyrus is going worldwide
    10月 23, 2017
    Dmitry Lee talks about our ecosystem at Blockmoon 17 in Belgrade
  • THOMAS HULBERT PRESENTS PAPYRUS AT&nbspD10E IN KYIV
    THOMAS HULBERT PRESENTS PAPYRUS AT D10E IN KYIV
    10月 23, 2017
    Papyrus evangelist tells how our ecosystem is going to fix the three main problems of digital advertising
  • PAPYRUS AT ICO SUMMIT 2017
    PAPYRUS AT ICO SUMMIT 2017
    10月 23, 2017
    Thomas Hulbert pitches our ecosystem at blockchain conference in Zurich
  • Jeremy Epstein on joining our advisory board
    Jeremy Epstein on joining our advisory board
    10月 23, 2017
    Watch this video to learn why CEO Never Stop Marketing believes in Papyrus
FAQ
  • What is Papyrus?
    Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves the programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.
  • Why do we need Papyrus?
    Papyrus leverages blockchain technologies to provide transparency for the advertising supply chain and create proper incentives for digital advertising market players. This will reduce fraud and costs on intermediaries and will lead to a much greater efficiency for advertisers and publishers. Moreover, with Papyrus, users will be able to control what ads they see and what data they share with advertisers. There will be no abusive ads and malvertisements. Most importantly, users will be instantly rewarded for sharing their data and responding to advertising.
  • What are the benefits for the participants?
    The Papyrus mission is to take the best from blockchain in order to transform the entire digital advertising market and provide different parties with substantial benefits:
    • To advertisers, we offer a brand new way of digital presence, that is they would receive more for each dollar spent on advertising (currently, they lose more than 50% of their ad spend);
    • To publishers, we offer instant access to the entirety of high-quality demand from the Papyrus ecosystem. Due to low-cost barriers for participation in the Papyrus ecosystem traditional players won’t have to choose between traditional and decentralized advertising ecosystems;
    • To end users, we offer a possibility to become rightful owners of their attention and data. With Papyrus, users will be able to control what ads they want to see, what data to share and how they would like to be compensated for their attention.
  • What is Papyrus organizational structure?
    Papyrus is incorporated in Singapore as Papyrus Foundation Pte. Ltd. The R&D office is located in Moscow, Russia and we plan to open business development offices in New York and London in the coming months. The mission of Papyrus is to build and boost the market’s adoption of a comprehensive decentralized ecosystem for the whole digital advertising market. This ecosystem has a form of blockchain-based global decentralized autonomous organization (DAO).
  • What is the difference between PPR and PRP?
    Papyrus will be introducing two different utility tokens: PRP or Papyrus Prototype Token that will be used in the ecosystem prototype; and PPR or Papyrus Permanent token that will be used in the permanent version of the ecosystem. For more details please read our blog.
  • Is there any limit for the emission of PPR tokens?
    Yes. The overall emission of PPR tokens will be limited to 1,000,000,000 (one billion) tokens with no allowance for additional token generation.
  • When does the pre-sale take place?
    The pre-sale starts on October 12, 2017, 2 p.m. UTC, and will end when either of the following happens:
    • The hard cap goal is reached.
    • The designed Round 1 public sale period of 21 days ends.
  • Is the number of PRP tokens fixed?
    Should the pre-sale hard cap be reached, the number of PRP tokens will be fixed. If the hard cap is not reached, an additional round for PRP tokens might be scheduled. When the hard cap is finally reached as a result of these rounds the amount of PRP tokens will be fixed and no additional token generation will be allowed.
  • What is the token sale cap limit?
    Round 1 which includes the sale of PRP has a hard cap of $5 000 000. The Papyrus Foundation Pte. Ltd reserves the right to set a lower hard cap should it deem this reasonable.
  • What currencies do you accept?
    We accept BTC and ETH.
  • Who is the team?
    We are a team of experts with strong backgrounds in building and scaling successful businesses in both advertising and blockchain technologies. The core product development team consists of 12 people. The team is constantly growing. You can learn more about each team member here.
  • How does Papyrus differ from other emerging blockchain-based ad solutions?
    Unlike other blockchain advertising projects that are focused on particular components of the digital advertising market like exchanges, marketplaces or browsers, Papyrus is an open ecosystem for all components, platforms and market players. Other projects can be integrated with Papyrus for mutual benefit.
  • What exactly does Papyrus disrupt?
    Papyrus aims to develop a decentralized and highly scalable advertising ecosystem capable of processing hundreds of billions of targeted advertisements on a daily basis. The system will unite advertisers, publishers, end users and developers of decentralized applications (dApps) in a new digital economy with a build-in reputation management system that incentivizes all parties to behave in a transparent and mutually beneficial way. All in all, Papyrus presents an unprecedented level of transparency and fraud prevention.
  • What is the Papyrus token?
    Like all the other blockchain-based environments, the Papyrus ecosystem will operate using utility tokens. Advertisers, publishers, dApp developers, and end users will use Papyrus ERC20-compliant Ethereum tokens as utility tokens for:
    • Paying for ad campaigns;
    • Service fees for participants, including compensations for end users;
    • Proof-of-Stake deposits of registered ecosystem participants;
    • Ecosystem governance.
  • So, will Papyrus push the existing digital advertising players out of the market?
    Not exactly. Papyrus does not directly threaten the players of the established digital advertising market. Instead, publishers, supply side platforms (SSP), demand side platforms (DSP), ad networks, antifraud vendors and ad agencies can easily integrate with Papyrus through APIs and open source libraries at a very low cost and immediately leverage benefits for their profit in addition to maintaining their traditional ad market approach. The ultimate goal of Papyrus is to offer advantages to the efficient and value-adding players and to marginalize the unscrupulous ones.
  • Why do you need multiple token sale rounds?
    We’ve decided to use a milestone-based approach to provide clear goals for each token sale stage to our token buyers. As a result of Stage 1, we are planning to bootstrap the Papyrus prototype ecosystem and start pilot integrations with partners, including SSPs, DSPs, antifraud vendors, as well as to attract supporters and lay the foundation of a Papyrus expert community. Stage 2 starts after the deployment of the permanent version of the ecosystem’s smart contracts and the successful implementation of pilot integrations with external advertising platforms. Stage 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume.
  • Will there be an initial PPR token sale?
    Yes. Papyrus has decided to use a milestone-based approach and scheduled several TGE rounds to provide a deterministic value for the tokens sold:
    • TGE Round 1 will start on October 12, 2017 after the deployment of the initial scope of the Papyrus ecosystem prototype in Ethereum network.
    • TGE Round 2 will start after Papyrus has deployed the permanent version of the ecosystem’s smart contracts and has successfully launched pilot integrations with target external advertising platforms and partners providing benefits in real-use cases. We expect this to take place within the next few months.
    • The tokens allocated for TGE Round 3 will be locked until 2019. TGE Round 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume within the ecosystem.
  • What is the PRP/PPR exchange policy?
    15% of the PPR token supply will be distributed among the PRP token holders in exchange for their PRP tokens and proportionally to their PRP holdings at the end of Round 2.
  • Who can participate?
    Anybody can participate in the public token sale provided that stated legal compliance criteria are met. Terms and conditions will be published up front. As for the private pre-sale, there will be a minimum deposit requirement as well as a KYC procedure.
  • What are the pre-sale terms and conditions?
    For the details regarding the pre-sale terms and conditions, please read our blog.
  • Will the tokens be listed on any exchange?
    Yes, currently we are in a process of negotiating this issue with several exchanges. Our tokens will become transferrable and will be listed on exchanges after the end of Token Generation Event Round 1.
  • What is the jurisdiction of transactions within Papyrus?
    Papyrus Foundation Pte. Ltd (official company) is based in Singapore. We closely follow the international and local legislative regulations and we aim to conduct the сrowdsale on our platform strictly through legal procedures.
  • Are PRP and PPR considered securities?
    According to the legal advice and opinions we’ve gathered during the preparation process, PRP and PPR tokens would not be considered securities by SEC under the famous Howey test. Our legal advisors have reviewed and issued a legal opinion on our token structure; any token sales to U.S. investors shall be made with care to fully comply with current U.S. Securities law.
  • How can I get in touch with you?
    You can use feedback form, drop us an email or follow us on social networks: Facebook, Twitter, BTT or Telegram.

出版物

10月 18, 2017
Blockchain will protect advertisers and users
In Papyrus’s native pay-as-you-go economy all the services are paid for in tokens and online.
10月 10, 2017
Blockchain Is a Game-Changer for Online Advertising
Papyrus makes it easy for users to know exactly who is paying to advertise to them, and where their data is coming from.
10月 08, 2017
The new face of Digital Advertising
A system that will eliminate the unwanted distraction of intermediaries and deliver a transparent, secure and fair environment will indeed revolutionize the entire digital advertising market.
9月 26, 2017
The heyday of blockchain martech
The CMO Primer for the Age of Blockchains highlights how multiple functions of marketing including loyalty, customer experience, and brand may be impacted.
9月 22, 2017
Ethereum for advertising
Papyrus will deliver a decentralized, scalable digital advertising ecosystem capable of processing hundreds of billions of targeted advertisements daily.
9月 22, 2017
A new vision for adtech
Papyrus will save up to 70 percent of advertising budgets that are currently derailed before reaching publishers.
9月 21, 2017
Blockchain goes mainstream in a Big Way
Papyrus offers decentralized real-time bidding (dRTB) protocol that is capable of handling vast amounts of simultaneous ad impressions and ad payments in real-time with built-in antifraud architecture.
9月 21, 2017
Revolutionary digital advertising ecosystem
Papyrus was first conceptualized in January 2017 and has been funded to date by $1 million from private investors.
9月 20, 2017
Blockchain aligns incentives and reduces costs
Papyrus is a blockchain company that aims to change digital advertising, a landscape that is plagued with endemic animosity between involved parties.
9月 18, 2017
Adtech empowered by blockchain
The most obvious target for blockchain disruption? Adtech.
9月 18, 2017
Token Generation Event starts on 12 October
The uniqueness of the Papyrus approach lies in the “trustless” environment powered by Blockchain technology.
9月 18, 2017
Blockchain marketing technology landscape
Introducing the the first-ever mapping of marketing solutions based upon blockchain and decentralized technologies.
9月 04, 2017
New era of advertising creativity
Papyrus is built on top of the Ethereum blockchain and its smart contracts and consists of four layers of architecture with the components of each layer developed as open source software.
8月 30, 2017
Smart contracts for better advertising
Papyrus emerged in response to the overwhelming negative user experience and can be a great strategy against adblock solutions.
8月 30, 2017
Blockchain platform helps cut online ad fraud
Advertising ecosystem Papyrus aims to bring together users, publishers, advertisers and developers in an open and transparent environment.
go to media

当社のニュースレターを購読して、トークンの販売について最初に学んでください

ほぼ完了し...確認メールをお送りしました

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