Papyrus connects advertisers, publishers, agencies, and advertising platforms within the Papyrus blockchain network to create trust, fairness, and efficiency within the digital advertising market.

White Paper 1.0 [Jul' 2017] White Paper 2.0 [Aug' 2018] Overview

Token
PPR token is the core element of the Papyrus decentralized application platform
During the MVP stage, ERC-20 PPR tokens were purchased by advertisers and ad agencies to reserve ad campaign budgets on Papyrus and make payments to publishers, ad platforms, and verification vendors for displaying and verifying ads.
After launching the Papyrus blockchain layer, PPR tokens will become interchangeable with native Papyrus PPR tokens offering additional utility functions.
Native PPR tokens are purchased by validator nodes and their delegators to make staking for the Papyrus blockchain layer's delegated Proof-of-Stake consensus protocol. Validators and their delegators receive rewards in PPR tokens for confirming blockchain transactions.
Native PPR tokens are purchased by Papyrus users to pay fees for the execution of Papyrus smart contracts and usage of decentralized applications, including payments to channel nodes for input data processing. All payment transactions are commonly made in PPR tokens.
Native PPR tokens are purchased by digital advertising market players connected to Papyrus to register themselves with security deposits necessary to maintain ecosystem security.
Native PPR tokens are commonly purchased by advertisers and ad agencies to reserve ad campaign budgets on Papyrus and make payments to publishers, ad platforms, and verification vendors for displaying and verifying ads.
The overall PPR token supply is limited to a fixed amount.
The continuous growth in demand for PPR tokens is justified by the integration pipeline, connecting new publishers, ad platforms, ad agencies, and verification vendors to the Papyrus platform, as well as a growing Papyrus-enabled advertising share of the $229B digital advertising market. The creation of new decentralized applications on top of the platform by the development community, including AI-powered smart contracts, generate additional token upside in demand.
Token distribution
The overall emission of PPR tokens will be limited to 1 000 000 000 (one billion) tokens. No additional creation of PPR tokens will be allowed. PPR tokens will be issued during TGE Round 2 with the following allocation structure:
450 000 000
Token Sale Round 1 and Round 2
150 000 000
Network growth pool, block rewards, advisors, automatic rewards for early adopters
150 000 000
Token sale round 3 for ecosystem participants, lockup until 2019
150 000 000
Papyrus Foundation Pte Limited, 2-year lockup with a 6-month cliff
100 000 000
Founding team, 2-year lockup with a 6-month cliff
Funds Distribution
3-year timespan:
42%
Ecosystem expansion, business development, and marketing activities
29%
R&D and core technology development
12%
Integration services program
2%
Legal
15%
Operational costs

Private Token Sale offering is active (ends in countdown)

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