去中心化广告生态系统

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Partners

  • Krowd Mentor
  • Wings
  • D10
  • Bancor
  • Ambisafe
  • 21
  • BitClave
  • AirPush
  • FraudScore
  • IAB
How blockchain disrupts the digital ad market
How blockchain disrupts the digital ad market
Watch the video and learn how Papyrus will change the global digital advertising landscape!
传统数字广告的挑战
  • 劣等的用户经验
    多数在我们屏幕上的数字广告是无关紧要的。其余的则讨嫌。它们具有侵犯性,滥用我们的注意和掠夺我们的时间和专注力。
  • 缺乏私隐
    有相当惊人的科技 部署追踪我们与我们的行为的科技数组相当惊人- 全部不具有我们的同意或补偿。
  • 目标锁定不可靠
    收集我们数据的通常不会分享他们获得的数据,而没任何实体可保持完整和最新的用户肖像。
  • 不透明
    广告商和出版商之间的中介链冗长、低效。其中多个中介带来的并非价值,而是提高业务成本。
  • 欺诈泛滥
    广告商付费流量中,高达70%是非人类或欺诈。广告商受迫使用第三方工具对抗欺诈,而大幅的提升成本。
  • 高行政成本
    使用法定货币和传统银行进行所有交易创造了金融,法律和行政官僚的世界,而需要额外人手,并提高成本。

Papyrus 生态系统

Papyrus是世界第一个具有全面性预告拓展性的数字广告去中心化生态系统,可彻底改善程序化广告棧,启用区块链建构提供用户,出版商,广告商,和去中心化开发人有效率,透明和互利的环境。
Papyrus 的优点
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致用户

  • 控制广告
    用户可创造精确的政策来控制他们所要观赏的广告和他们所分享的广告数据。
  • 舒适的网路
    广告商将要专注于用户体验。告别不当的广告和病毒广告。
  • 分享经济
    用户参与公平分享经济透过分享他们的数据和回应广告即时受到报偿。
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致出版商

  • 基于广告dApp经济
    无缝合并广告盈利和d应用程式(dApp)价值经济允许开发者利用广告奖励建构新一代的d应用程式
  • d应用程式(dApp)的成长
    d应有程式(dApp)可以向既有dApp综合应用群推广他们的dApp和代币发行
  • 更高收入
    连传统网络与移动出版商都可受惠于区块链上即时清算付款以及额外的广告需求。
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致广告商

  • 高品质制作
    去中心化声誉与反欺诈解决方案在生态系统内明显高出一筹,更能保护他们,不受非人类和欺诈流量影响,并确保品牌的安全。
  • 完整的透明度
    所有的广告数据安全的储存在区块链和去中心化数据库,以促进在广告购买中介内所有作业的可追溯性。
  • 低技术成本
    相对复杂的传统广告科技解决方案,具有实时广告付费、透明的环境 ,可大幅的减少科技成本。
Papyrus推出用于购买广告的去中心化实时出价协议(dRTB)
Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and full stack of open source components for easy integration with traditional advertising platforms.
Our Latest News

路线图

Papyrus使用基于里程碑的方式和安排数轮TGE,为售出的代币提供确实价值。
  • 2017 Q1 — Q3
    • 发起项目
    • 组织团队
    • 发布白皮书
    • 在以太坊mainnet启动Papyrus初始原型
  • 第一轮TGE
    2017年10月12日 14:00 UTC
  • 2017 Q4
    • 与出版商,SSP,DSP,核数师以及广告人试点项目
    • 使用Papyrus生态系统服务首批广告
    • 压力测试可拓展性
    • 部署永久生态系统
  • 第二轮TGE
    第二轮TGE计划在2018年Q1进行,在Papyrus成功发起试点整合并开始为市场参与者传输真实的益处。
  • 2018 H1
    • Papyrus 出版商,用户和广告商账户
    • 与初期dApp整合拓展经济
    • Papyrus 原恒星 发行开发与测试
    • 20 连接伙伴
  • 2018 H2
    • Papyrus原恒星(Protostar)发行;首个全面发行;所有基本Papyrus组件
    • 50 连接伙伴
  • 第三轮TGE
    在生态系统内实现巨大进展,增长用户群和支付量之后,第三轮TGE将在2019之前发起。
  • 2019 H2
    崛起(Uprise)
  • 2019 H2
    平衡(Equilibrium)发行

我们2019年1月的目标

  • 50+ 连接伙伴,包括DSPs, SSPs, 核数师
  • 10000+ 注册出版商
  • $1M+广告付款每日流通
顾问
  • Mike Costache
    Strategy Advisor
    Founder of Blockchain Investors Consortium (BIC), Co-Chair of d10e
  • Eyal Hertzog
    Strategy Advisor
    Foundation Council at Bancor
    Co-founder of AppCoin
  • Jeremy Epstein
    Marketing Advisor
    CEO at Never Stop Marketing
  • Tim Brown
    Business Development Advisor
    Global Agency Strategy and Partnerships at SAP
  • Jeremy Levitan
    Technical Advisor
    Global Advertising Performance at Twitter
  • Alexander Shishow
    Technical Advisor
    CEO BotScanner
  • Dmitry Lee
    Technical Advisor
    Solution Architect at Netcracker
  • Brad Yasar
    Strategy Advisor
    Co-founder & Managing Partner at KrowdMentor
  • Rahul Chandra
    Business Development Advisor
    VP of Corporate Business Development at Netcracker
  • Richard Titus
    Strategy Advisor
    Founder at Andronik Ltd.
    Managing Partner
    at ARK ICO Advisors
  • Mikhail Fedorinin
    Operations Advisor
    Founder of Calltouch
  • Marissa Kim
    Legal Advisor
    Partner at ARK ICO Advisors
  • Thomas Hulbert
    Communications Advisor
    Founder & Creative Director at Native Kool Media
我们的团队
  • Alexander Shvets
    Product Director
  • Leo Eletskikh
    Technology Evangelist
  • Elena Obukhova
    Communications Director
  • Tanya Krishtopa
    Product Manager
  • George Odysseos
    Business Development Manager
  • Andrey Vlasenko
    Lead Software Engineer
  • Alexander Kholodov
    Lead Software Engineer
  • Alexander Telegin
    Mobile Software Engineer
  • Igor Sokolov
    Block-chain Engineer
  • Andrey Lyubimov
    Research & Analytics
  • Aleksei Pupyshev
    Mobile Software Engineer
  • Leonid Baranov
    Lead Software Engineer
  • Vitaly Bubyakin
    Frontend Developer
  • Vyacheslav Trofimov
    Frontend Developer
  • Liza Solyanina
    Graphic Designer
  • Ekaterina Bezverkhaya
    Web and Graphic Designer
  • Shamil Valishev
    Digital Marketing Manager
  • Nikolai Avramov
    PR & Community manager
业界的反应
录影
Presentation at d10e Warsaw
Presentation at d10e Warsaw
Thomas Hulbert: we plan to change the global digital advertising landscape
  • Papyrus is going worldwide
    Papyrus is going worldwide
    十月 23, 2017
    Dmitry Lee talks about our ecosystem at Blockmoon 17 in Belgrade
  • THOMAS HULBERT PRESENTS PAPYRUS AT&nbspD10E IN KYIV
    THOMAS HULBERT PRESENTS PAPYRUS AT D10E IN KYIV
    十月 23, 2017
    Papyrus evangelist tells how our ecosystem is going to fix the three main problems of digital advertising
  • PAPYRUS AT ICO SUMMIT 2017
    PAPYRUS AT ICO SUMMIT 2017
    十月 23, 2017
    Thomas Hulbert pitches our ecosystem at blockchain conference in Zurich
  • Jeremy Epstein on joining our advisory board
    Jeremy Epstein on joining our advisory board
    十月 23, 2017
    Watch this video to learn why CEO Never Stop Marketing believes in Papyrus
FAQ
  • What is Papyrus?
    Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves the programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.
  • Why do we need Papyrus?
    Papyrus leverages blockchain technologies to provide transparency for the advertising supply chain and create proper incentives for digital advertising market players. This will reduce fraud and costs on intermediaries and will lead to a much greater efficiency for advertisers and publishers. Moreover, with Papyrus, users will be able to control what ads they see and what data they share with advertisers. There will be no abusive ads and malvertisements. Most importantly, users will be instantly rewarded for sharing their data and responding to advertising.
  • What are the benefits for the participants?
    The Papyrus mission is to take the best from blockchain in order to transform the entire digital advertising market and provide different parties with substantial benefits:
    • To advertisers, we offer a brand new way of digital presence, that is they would receive more for each dollar spent on advertising (currently, they lose more than 50% of their ad spend);
    • To publishers, we offer instant access to the entirety of high-quality demand from the Papyrus ecosystem. Due to low-cost barriers for participation in the Papyrus ecosystem traditional players won’t have to choose between traditional and decentralized advertising ecosystems;
    • To end users, we offer a possibility to become rightful owners of their attention and data. With Papyrus, users will be able to control what ads they want to see, what data to share and how they would like to be compensated for their attention.
  • What is Papyrus organizational structure?
    Papyrus is incorporated in Singapore as Papyrus Foundation Pte. Ltd. The R&D office is located in Moscow, Russia and we plan to open business development offices in New York and London in the coming months. The mission of Papyrus is to build and boost the market’s adoption of a comprehensive decentralized ecosystem for the whole digital advertising market. This ecosystem has a form of blockchain-based global decentralized autonomous organization (DAO).
  • What is the difference between PPR and PRP?
    Papyrus will be introducing two different utility tokens: PRP or Papyrus Prototype Token that will be used in the ecosystem prototype; and PPR or Papyrus Permanent token that will be used in the permanent version of the ecosystem. For more details please read our blog.
  • Is there any limit for the emission of PPR tokens?
    Yes. The overall emission of PPR tokens will be limited to 1,000,000,000 (one billion) tokens with no allowance for additional token generation.
  • When does the pre-sale take place?
    The pre-sale starts on October 12, 2017, 2 p.m. UTC, and will end when either of the following happens:
    • The hard cap goal is reached.
    • The designed Round 1 public sale period of 21 days ends.
  • Is the number of PRP tokens fixed?
    Should the pre-sale hard cap be reached, the number of PRP tokens will be fixed. If the hard cap is not reached, an additional round for PRP tokens might be scheduled. When the hard cap is finally reached as a result of these rounds the amount of PRP tokens will be fixed and no additional token generation will be allowed.
  • What is the token sale cap limit?
    Round 1 which includes the sale of PRP has a hard cap of $5 000 000. The Papyrus Foundation Pte. Ltd reserves the right to set a lower hard cap should it deem this reasonable.
  • What currencies do you accept?
    We accept BTC and ETH.
  • Who is the team?
    We are a team of experts with strong backgrounds in building and scaling successful businesses in both advertising and blockchain technologies. The core product development team consists of 12 people. The team is constantly growing. You can learn more about each team member here.
  • How does Papyrus differ from other emerging blockchain-based ad solutions?
    Unlike other blockchain advertising projects that are focused on particular components of the digital advertising market like exchanges, marketplaces or browsers, Papyrus is an open ecosystem for all components, platforms and market players. Other projects can be integrated with Papyrus for mutual benefit.
  • What exactly does Papyrus disrupt?
    Papyrus aims to develop a decentralized and highly scalable advertising ecosystem capable of processing hundreds of billions of targeted advertisements on a daily basis. The system will unite advertisers, publishers, end users and developers of decentralized applications (dApps) in a new digital economy with a build-in reputation management system that incentivizes all parties to behave in a transparent and mutually beneficial way. All in all, Papyrus presents an unprecedented level of transparency and fraud prevention.
  • What is the Papyrus token?
    Like all the other blockchain-based environments, the Papyrus ecosystem will operate using utility tokens. Advertisers, publishers, dApp developers, and end users will use Papyrus ERC20-compliant Ethereum tokens as utility tokens for:
    • Paying for ad campaigns;
    • Service fees for participants, including compensations for end users;
    • Proof-of-Stake deposits of registered ecosystem participants;
    • Ecosystem governance.
  • So, will Papyrus push the existing digital advertising players out of the market?
    Not exactly. Papyrus does not directly threaten the players of the established digital advertising market. Instead, publishers, supply side platforms (SSP), demand side platforms (DSP), ad networks, antifraud vendors and ad agencies can easily integrate with Papyrus through APIs and open source libraries at a very low cost and immediately leverage benefits for their profit in addition to maintaining their traditional ad market approach. The ultimate goal of Papyrus is to offer advantages to the efficient and value-adding players and to marginalize the unscrupulous ones.
  • Why do you need multiple token sale rounds?
    We’ve decided to use a milestone-based approach to provide clear goals for each token sale stage to our token buyers. As a result of Stage 1, we are planning to bootstrap the Papyrus prototype ecosystem and start pilot integrations with partners, including SSPs, DSPs, antifraud vendors, as well as to attract supporters and lay the foundation of a Papyrus expert community. Stage 2 starts after the deployment of the permanent version of the ecosystem’s smart contracts and the successful implementation of pilot integrations with external advertising platforms. Stage 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume.
  • Will there be an initial PPR token sale?
    Yes. Papyrus has decided to use a milestone-based approach and scheduled several TGE rounds to provide a deterministic value for the tokens sold:
    • TGE Round 1 will start on October 12, 2017 after the deployment of the initial scope of the Papyrus ecosystem prototype in Ethereum network.
    • TGE Round 2 will start after Papyrus has deployed the permanent version of the ecosystem’s smart contracts and has successfully launched pilot integrations with target external advertising platforms and partners providing benefits in real-use cases. We expect this to take place within the next few months.
    • The tokens allocated for TGE Round 3 will be locked until 2019. TGE Round 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume within the ecosystem.
  • What is the PRP/PPR exchange policy?
    15% of the PPR token supply will be distributed among the PRP token holders in exchange for their PRP tokens and proportionally to their PRP holdings at the end of Round 2.
  • Who can participate?
    Anybody can participate in the public token sale provided that stated legal compliance criteria are met. Terms and conditions will be published up front. As for the private pre-sale, there will be a minimum deposit requirement as well as a KYC procedure.
  • What are the pre-sale terms and conditions?
    For the details regarding the pre-sale terms and conditions, please read our blog.
  • Will the tokens be listed on any exchange?
    Yes, currently we are in a process of negotiating this issue with several exchanges. Our tokens will become transferrable and will be listed on exchanges after the end of Token Generation Event Round 1.
  • What is the jurisdiction of transactions within Papyrus?
    Papyrus Foundation Pte. Ltd (official company) is based in Singapore. We closely follow the international and local legislative regulations and we aim to conduct the сrowdsale on our platform strictly through legal procedures.
  • Are PRP and PPR considered securities?
    According to the legal advice and opinions we’ve gathered during the preparation process, PRP and PPR tokens would not be considered securities by SEC under the famous Howey test. Our legal advisors have reviewed and issued a legal opinion on our token structure; any token sales to U.S. investors shall be made with care to fully comply with current U.S. Securities law.
  • How can I get in touch with you?
    You can use feedback form, drop us an email or follow us on social networks: Facebook, Twitter, BTT or Telegram.

出版物

十月 18, 2017
Blockchain will protect advertisers and users
In Papyrus’s native pay-as-you-go economy all the services are paid for in tokens and online.
十月 10, 2017
Blockchain Is a Game-Changer for Online Advertising
Papyrus makes it easy for users to know exactly who is paying to advertise to them, and where their data is coming from.
十月 08, 2017
The new face of Digital Advertising
A system that will eliminate the unwanted distraction of intermediaries and deliver a transparent, secure and fair environment will indeed revolutionize the entire digital advertising market.
九月 26, 2017
The heyday of blockchain martech
The CMO Primer for the Age of Blockchains highlights how multiple functions of marketing including loyalty, customer experience, and brand may be impacted.
九月 22, 2017
Ethereum for advertising
Papyrus will deliver a decentralized, scalable digital advertising ecosystem capable of processing hundreds of billions of targeted advertisements daily.
九月 22, 2017
A new vision for adtech
Papyrus will save up to 70 percent of advertising budgets that are currently derailed before reaching publishers.
九月 21, 2017
Blockchain goes mainstream in a Big Way
Papyrus offers decentralized real-time bidding (dRTB) protocol that is capable of handling vast amounts of simultaneous ad impressions and ad payments in real-time with built-in antifraud architecture.
九月 21, 2017
Revolutionary digital advertising ecosystem
Papyrus was first conceptualized in January 2017 and has been funded to date by $1 million from private investors.
九月 20, 2017
Blockchain aligns incentives and reduces costs
Papyrus is a blockchain company that aims to change digital advertising, a landscape that is plagued with endemic animosity between involved parties.
九月 18, 2017
Adtech empowered by blockchain
The most obvious target for blockchain disruption? Adtech.
九月 18, 2017
Token Generation Event starts on 12 October
The uniqueness of the Papyrus approach lies in the “trustless” environment powered by Blockchain technology.
九月 18, 2017
Blockchain marketing technology landscape
Introducing the the first-ever mapping of marketing solutions based upon blockchain and decentralized technologies.
九月 04, 2017
New era of advertising creativity
Papyrus is built on top of the Ethereum blockchain and its smart contracts and consists of four layers of architecture with the components of each layer developed as open source software.
八月 30, 2017
Smart contracts for better advertising
Papyrus emerged in response to the overwhelming negative user experience and can be a great strategy against adblock solutions.
八月 30, 2017
Blockchain platform helps cut online ad fraud
Advertising ecosystem Papyrus aims to bring together users, publishers, advertisers and developers in an open and transparent environment.
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