Response from Industry
Mikhail FedorininFounder of Calltouch,
leading call tracking solution in RussiaBlockchain opens up a plethora of opportunities for different business sectors as it provides for true transparency in market. This is very relevant for advertising sphere. The use of blockchain technology will render the costs on the advertising market less chaotic and targeting more predictable. The Papyrus project was the first to actively apply blockchain technology in this unique way and I am sure that soon we will see its widespread acceptance by the market.
Nikolay SuvorovHead of Projects,
OMD ResolutionIn my opinion, blockchain has great prospects for increasing transparency in advertising. However, its insufficient production experience, low speed and the lack of awareness among potential users greatly hamper its widespread adoption. The sooner these difficulties are overcome, the more actively market participants will invest in such projects. We will observe with interest the progress of the Papyrus project and consider possible cooperation.
Sergey ErshovAutomatization Director, Publicis MediaPapyrus is a brave visionary initiative capable of solving the problem of insufficient transparency in the digital ad industry and significantly decreasing the level of fraud. These are prerequisites for ad budget holders and large tech partners to adopt blockchain as the declared and actual objectives of these players are fully compliant with the goals stated by Papyrus.
Petr AbroskinHead of Performance Marketing,
YandexUnfortunately, the advertising market is full of stories about poor-quality traffic. We have to spend a lot of time and energy to bring unscrupulous partners to the surface, but the struggle with fraud feels like an uphill battle. Scammers always find new ways of cheating. The Papyrus team offers a disruptive way of combating fraud - leveraging blockchain technology. It has changed the financial market and it is likely to change the advertising industry as well. I believe in the team and I hope they succeed.