Decentralized Advertising Ecosystem

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Partners

  • Krowd Mentor
  • Wings
  • D10
  • Bancor
  • Ambisafe
  • 21
  • BitClave
  • AirPush
  • FraudScore
  • IAB
How blockchain disrupts the digital ad market
How blockchain disrupts the digital ad market
Watch the video and learn how Papyrus will change the global digital advertising landscape!
Challenges of Traditional Digital Advertising
  • Poor user experience
    Most of the digital ads on our screens are irrelevant. The rest are annoying. They are invasive, abuse our attention and rob us of time and concentration.
  • Lack of privacy
    An amazing array of technologies is deployed to track us and our behavior - all without our consent or compensation. User privacy is on a downward spiral as Internet of Things emerge.
  • Unreliable targetings
    Those who collect our data usually do not share what information they obtain and no entity is able to maintain a full and up to date user portrait.
  • Nothing is transparent
    Long, inefficient chains of intermediaries between advertisers and publishers. Many of the intermediaries do not bring value, but increase the cost of doing business.
  • Massive fraud
    Up to 70% of traffic which advertisers are paying for is non-human or fraudulent. Advertisers are forced to use third-party tools to fight fraud, which contributes greatly to costs.
  • High administrative costs
    The use of fiat currencies and traditional banks for all transactions creates a world of financial, legal and administrative bureaucracy that requires additional personnel and raise costs.

Papyrus Ecosystem

Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.
Papyrus Advantages
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For Users

  • Controlled advertising
    Users are able to create precise policies to control what ads they see and what data they share with advertisers.
  • Comfortable Internet
    Advertisers have to focus on enhancing the user experience. No more inappropriate ads and malvertisements.
  • Sharing economy
    Users participate in fair sharing economy where they are instantly compensated for their data and responding to advertising.
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For Publishers

  • Ad-based dApp economies
    Seamless merge of ad monetization and dApp value economies allow developers to build new generation dApps which utilize ad rewards.
  • Growth for dApps
    dApp developers can instantly promote their applications and token offerings using consolidated user base of existing dApps.
  • Higher revenues
    Even traditional web and mobile publishers can leverage benefits of instant payment settlements and additional advertising demand.
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For Advertisers

  • High quality traffic
    Decentralized reputation and antifraud solutions within ecosystem protect advertisers from non-human and fraudulent traffic as well as ensure brand safety.
  • Complete transparency
    All advertising data is securely stored in blockchain and decentralized storages enabling traceability of all operations and eliminating fraud within intermediary chains of ad buying.
  • Low technology costs
    Transparent environment with real-time advertising payments significantly reduce technology costs comparing to complicated traditional adtech solutions.
Papyrus introduces decentralized real-time bidding protocol (dRTB) for ad buying.
Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and full stack of open source components for easy integration with traditional advertising platforms.
Our Latest News

Roadmap

Papyrus uses a milestone-based approach and schedules several tge rounds
  • 2017 Q1 — Q3
    • Project Launched
    • Team Assembled
    • White Paper Published
    • Launch of Papyrus initial prototype in Ethereum mainnet
  • TGE ROUND 1
    12th of October 2017 14:00 UTC
  • 2017 Q4
    • Pilot projects with Publishers, SSPs, DSPs, Auditors and Advertisers
    • First ads served using Papyrus ecosystem
    • Scalability stress-testing
    • Deployment of permanent ecosystem
  • TGE ROUND 2
    TGE Round 2 is planned for 2018 Q1 after Papyrus successfully launches pilot integrations and start delivering real benefits for the market players
  • 2018 H1
    • Papyrus Publisher, User and Advertiser Accounts
    • Integrations with first dApps extending their economies
    • Papyrus Protostar Release development and testing
    • 20 Connected Partners
  • 2018 H2
    • Papyrus Protostar Release — first comprehensive release of all basic Papyrus components
    • 50 Connected Partners
  • TGE ROUND 3
    TGE Round 3 will be launched no earlier than in 2019 after Papyrus achieves significant market traction, grows its user base and ad payments volume within the ecosystem
  • 2019 H1
    Uprise Release
  • 2019 H2
    Equilibrium Release

Our goals to january 2019

  • 50+ connected partners, including DSPs, SSPs, Auditors
  • 10000+ registered publishers
  • $1M+ ad payments daily flow
Advisors
  • Mike Costache
    Strategy Advisor
    Founder of Blockchain Investors Consortium (BIC), Co-Chair of d10e
  • Eyal Hertzog
    Strategy Advisor
    Foundation Council at Bancor
    Co-founder of AppCoin
  • Jeremy Epstein
    Marketing Advisor
    CEO at Never Stop Marketing
  • Tim Brown
    Business Development Advisor
    Global Agency Strategy and Partnerships at SAP
  • Jeremy Levitan
    Technical Advisor
    Global Advertising Performance at Twitter
  • Alexander Shishow
    Technical Advisor
    CEO BotScanner
  • Dmitry Lee
    Technical Advisor
    Solution Architect at Netcracker
  • Brad Yasar
    Strategy Advisor
    Co-founder & Managing Partner at KrowdMentor
  • Rahul Chandra
    Business Development Advisor
    VP of Corporate Business Development at Netcracker
  • Richard Titus
    Strategy Advisor
    Founder at Andronik Ltd.
    Managing Partner
    at ARK ICO Advisors
  • Mikhail Fedorinin
    Operations Advisor
    Founder of Calltouch
  • Marissa Kim
    Legal Advisor
    Partner at ARK ICO Advisors
  • Thomas Hulbert
    Communications Advisor
    Founder & Creative Director at Native Kool Media
Our team
  • Alexander Shvets
    Product Director
  • Leo Eletskikh
    Technology Evangelist
  • Elena Obukhova
    Communications Director
  • Tanya Krishtopa
    Product Manager
  • George Odysseos
    Business Development Manager
  • Andrey Vlasenko
    Lead Software Engineer
  • Alexander Kholodov
    Lead Software Engineer
  • Alexander Telegin
    Mobile Software Engineer
  • Igor Sokolov
    Block-chain Engineer
  • Andrey Lyubimov
    Research & Analytics
  • Aleksei Pupyshev
    Mobile Software Engineer
  • Leonid Baranov
    Lead Software Engineer
  • Vitaly Bubyakin
    Frontend Developer
  • Vyacheslav Trofimov
    Frontend Developer
  • Liza Solyanina
    Graphic Designer
  • Ekaterina Bezverkhaya
    Web and Graphic Designer
  • Shamil Valishev
    Digital Marketing Manager
  • Nikolai Avramov
    PR & Community manager
Response from Industry
  • Mikhail Fedorinin
    Mikhail Fedorinin
    Founder of Calltouch,
    leading call tracking solution in Russia
    Blockchain opens up a plethora of opportunities for different business sectors as it provides for true transparency in market. This is very relevant for advertising sphere. The use of blockchain technology will render the costs on the advertising market less chaotic and targeting more predictable. The Papyrus project was the first to actively apply blockchain technology in this unique way and I am sure that soon we will see its widespread acceptance by the market.
  • Nikolay Suvorov
    Nikolay Suvorov
    Head of Projects,
    OMD Resolution
    In my opinion, blockchain has great prospects for increasing transparency in advertising. However, its insufficient production experience, low speed and the lack of awareness among potential users greatly hamper its widespread adoption. The sooner these difficulties are overcome, the more actively market participants will invest in such projects. We will observe with interest the progress of the Papyrus project and consider possible cooperation.
  • Sergey Ershov
    Sergey Ershov
    Automatization Director, Publicis Media
    Papyrus is a brave visionary initiative capable of solving the problem of insufficient transparency in the digital ad industry and significantly decreasing the level of fraud. These are prerequisites for ad budget holders and large tech partners to adopt blockchain as the declared and actual objectives of these players are fully compliant with the goals stated by Papyrus.
  • Petr Abroskin
    Petr Abroskin
    Head of Performance Marketing,
    Yandex
    Unfortunately, the advertising market is full of stories about poor-quality traffic. In my view, the problem is worst when it comes to buying mobile traffic using CPI networks. We have to spend a lot of time and energy to bring unscrupulous partners to the surface, but the struggle with fraud feels like an uphill battle. Scammers always find new ways of cheating. The Papyrus team offers a disruptive way of combating fraud - leveraging blockchain technology. It has changed the financial market and it is likely to change the advertising industry as well. I believe in the team and I hope they succeed.
Video
Presentation at d10e Warsaw
Presentation at d10e Warsaw
Thomas Hulbert: we plan to change the global digital advertising landscape
  • Papyrus is going worldwide
    Papyrus is going worldwide
    October 23, 2017
    Dmitry Lee talks about our ecosystem at Blockmoon 17 in Belgrade
  • THOMAS HULBERT PRESENTS PAPYRUS AT&nbspD10E IN KYIV
    THOMAS HULBERT PRESENTS PAPYRUS AT D10E IN KYIV
    October 23, 2017
    Papyrus evangelist tells how our ecosystem is going to fix the three main problems of digital advertising
  • PAPYRUS AT ICO SUMMIT 2017
    PAPYRUS AT ICO SUMMIT 2017
    October 23, 2017
    Thomas Hulbert pitches our ecosystem at blockchain conference in Zurich
  • Jeremy Epstein on joining our advisory board
    Jeremy Epstein on joining our advisory board
    October 23, 2017
    Watch this video to learn why CEO Never Stop Marketing believes in Papyrus
FAQ
  • What is Papyrus?
    Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves the programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.
  • Why do we need Papyrus?
    Papyrus leverages blockchain technologies to provide transparency for the advertising supply chain and create proper incentives for digital advertising market players. This will reduce fraud and costs on intermediaries and will lead to a much greater efficiency for advertisers and publishers. Moreover, with Papyrus, users will be able to control what ads they see and what data they share with advertisers. There will be no abusive ads and malvertisements. Most importantly, users will be instantly rewarded for sharing their data and responding to advertising.
  • What are the benefits for the participants?
    The Papyrus mission is to take the best from blockchain in order to transform the entire digital advertising market and provide different parties with substantial benefits:
    • To advertisers, we offer a brand new way of digital presence, that is they would receive more for each dollar spent on advertising (currently, they lose more than 50% of their ad spend);
    • To publishers, we offer instant access to the entirety of high-quality demand from the Papyrus ecosystem. Due to low-cost barriers for participation in the Papyrus ecosystem traditional players won’t have to choose between traditional and decentralized advertising ecosystems;
    • To end users, we offer a possibility to become rightful owners of their attention and data. With Papyrus, users will be able to control what ads they want to see, what data to share and how they would like to be compensated for their attention.
  • What is Papyrus organizational structure?
    Papyrus is incorporated in Singapore as Papyrus Foundation Pte. Ltd. The R&D office is located in Moscow, Russia and we plan to open business development offices in New York and London in the coming months. The mission of Papyrus is to build and boost the market’s adoption of a comprehensive decentralized ecosystem for the whole digital advertising market. This ecosystem has a form of blockchain-based global decentralized autonomous organization (DAO).
  • What is the difference between PPR and PRP?
    Papyrus will be introducing two different utility tokens: PRP or Papyrus Prototype Token that will be used in the ecosystem prototype; and PPR or Papyrus Permanent token that will be used in the permanent version of the ecosystem. For more details please read our blog.
  • Is there any limit for the emission of PPR tokens?
    Yes. The overall emission of PPR tokens will be limited to 1,000,000,000 (one billion) tokens with no allowance for additional token generation.
  • When does the pre-sale take place?
    The pre-sale starts on October 12, 2017, 2 p.m. UTC, and will end when either of the following happens:
    • The hard cap goal is reached.
    • The designed Round 1 public sale period of 21 days ends.
  • Is the number of PRP tokens fixed?
    Should the pre-sale hard cap be reached, the number of PRP tokens will be fixed. If the hard cap is not reached, an additional round for PRP tokens might be scheduled. When the hard cap is finally reached as a result of these rounds the amount of PRP tokens will be fixed and no additional token generation will be allowed.
  • What is the token sale cap limit?
    Round 1 which includes the sale of PRP has a hard cap of $5 000 000. The Papyrus Foundation Pte. Ltd reserves the right to set a lower hard cap should it deem this reasonable.
  • What currencies do you accept?
    We accept BTC and ETH.
  • Who is the team?
    We are a team of experts with strong backgrounds in building and scaling successful businesses in both advertising and blockchain technologies. The core product development team consists of 12 people. The team is constantly growing. You can learn more about each team member here.
  • How does Papyrus differ from other emerging blockchain-based ad solutions?
    Unlike other blockchain advertising projects that are focused on particular components of the digital advertising market like exchanges, marketplaces or browsers, Papyrus is an open ecosystem for all components, platforms and market players. Other projects can be integrated with Papyrus for mutual benefit.
  • What exactly does Papyrus disrupt?
    Papyrus aims to develop a decentralized and highly scalable advertising ecosystem capable of processing hundreds of billions of targeted advertisements on a daily basis. The system will unite advertisers, publishers, end users and developers of decentralized applications (dApps) in a new digital economy with a build-in reputation management system that incentivizes all parties to behave in a transparent and mutually beneficial way. All in all, Papyrus presents an unprecedented level of transparency and fraud prevention.
  • So, will Papyrus push the existing digital advertising players out of the market?
    Not exactly. Papyrus does not directly threaten the players of the established digital advertising market. Instead, publishers, supply side platforms (SSP), demand side platforms (DSP), ad networks, antifraud vendors and ad agencies can easily integrate with Papyrus through APIs and open source libraries at a very low cost and immediately leverage benefits for their profit in addition to maintaining their traditional ad market approach. The ultimate goal of Papyrus is to offer advantages to the efficient and value-adding players and to marginalize the unscrupulous ones.
  • What is the Papyrus token?
    Like all the other blockchain-based environments, the Papyrus ecosystem will operate using utility tokens. Advertisers, publishers, dApp developers, and end users will use Papyrus ERC20-compliant Ethereum tokens as utility tokens for:
    • Paying for ad campaigns;
    • Service fees for participants, including compensations for end users;
    • Proof-of-Stake deposits of registered ecosystem participants;
    • Ecosystem governance.
  • Why do you need multiple token sale rounds?
    We’ve decided to use a milestone-based approach to provide clear goals for each token sale stage to our token buyers. As a result of Stage 1, we are planning to bootstrap the Papyrus prototype ecosystem and start pilot integrations with partners, including SSPs, DSPs, antifraud vendors, as well as to attract supporters and lay the foundation of a Papyrus expert community. Stage 2 starts after the deployment of the permanent version of the ecosystem’s smart contracts and the successful implementation of pilot integrations with external advertising platforms. Stage 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume.
  • Will there be an initial PPR token sale?
    Yes. Papyrus has decided to use a milestone-based approach and scheduled several TGE rounds to provide a deterministic value for the tokens sold:
    • TGE Round 1 will start on October 12, 2017 after the deployment of the initial scope of the Papyrus ecosystem prototype in Ethereum network.
    • TGE Round 2 will start after Papyrus has deployed the permanent version of the ecosystem’s smart contracts and has successfully launched pilot integrations with target external advertising platforms and partners providing benefits in real-use cases. We expect this to take place within the next few months.
    • The tokens allocated for TGE Round 3 will be locked until 2019. TGE Round 3 is planned for 2019 and will not start until after Papyrus has achieved significant market traction, grown its user base and ad traffic volume within the ecosystem.
  • What is the PRP/PPR exchange policy?
    15% of the PPR token supply will be distributed among the PRP token holders in exchange for their PRP tokens and proportionally to their PRP holdings at the end of Round 2.
  • Who can participate?
    Anybody can participate in the public token sale provided that stated legal compliance criteria are met. Terms and conditions will be published up front. As for the private pre-sale, there will be a minimum deposit requirement as well as a KYC procedure.
  • What are the pre-sale terms and conditions?
    For the details regarding the pre-sale terms and conditions, please read our blog.
  • Will the tokens be listed on any exchange?
    Yes, currently we are in a process of negotiating this issue with several exchanges. Our tokens will become transferrable and will be listed on exchanges after the end of Token Generation Event Round 1.
  • What is the jurisdiction of transactions within Papyrus?
    Papyrus Foundation Pte. Ltd (official company) is based in Singapore. We closely follow the international and local legislative regulations and we aim to conduct the сrowdsale on our platform strictly through legal procedures.
  • Are PRP and PPR considered securities?
    According to the legal advice and opinions we’ve gathered during the preparation process, PRP and PPR tokens would not be considered securities by SEC under the famous Howey test. Our legal advisors have reviewed and issued a legal opinion on our token structure; any token sales to U.S. investors shall be made with care to fully comply with current U.S. Securities law.
  • How can I get in touch with you?
    You can use feedback form, drop us an email or follow us on social networks: Facebook, Twitter, BTT or Telegram.

Publications

October 18, 2017
Blockchain will protect advertisers and users
In Papyrus’s native pay-as-you-go economy all the services are paid for in tokens and online.
October 10, 2017
Blockchain Is a Game-Changer for Online Advertising
Papyrus makes it easy for users to know exactly who is paying to advertise to them, and where their data is coming from.
October 08, 2017
The new face of Digital Advertising
A system that will eliminate the unwanted distraction of intermediaries and deliver a transparent, secure and fair environment will indeed revolutionize the entire digital advertising market.
September 26, 2017
The heyday of blockchain martech
The CMO Primer for the Age of Blockchains highlights how multiple functions of marketing including loyalty, customer experience, and brand may be impacted.
September 22, 2017
Ethereum for advertising
Papyrus will deliver a decentralized, scalable digital advertising ecosystem capable of processing hundreds of billions of targeted advertisements daily.
September 22, 2017
A new vision for adtech
Papyrus will save up to 70 percent of advertising budgets that are currently derailed before reaching publishers.
September 21, 2017
Blockchain goes mainstream in a Big Way
Papyrus offers decentralized real-time bidding (dRTB) protocol that is capable of handling vast amounts of simultaneous ad impressions and ad payments in real-time with built-in antifraud architecture.
September 21, 2017
Revolutionary digital advertising ecosystem
Papyrus was first conceptualized in January 2017 and has been funded to date by $1 million from private investors.
September 20, 2017
Blockchain aligns incentives and reduces costs
Papyrus is a blockchain company that aims to change digital advertising, a landscape that is plagued with endemic animosity between involved parties.
September 18, 2017
Adtech empowered by blockchain
The most obvious target for blockchain disruption? Adtech.
September 18, 2017
Token Generation Event starts on 12 October
The uniqueness of the Papyrus approach lies in the “trustless” environment powered by Blockchain technology.
September 18, 2017
Blockchain marketing technology landscape
Introducing the the first-ever mapping of marketing solutions based upon blockchain and decentralized technologies.
September 04, 2017
New era of advertising creativity
Papyrus is built on top of the Ethereum blockchain and its smart contracts and consists of four layers of architecture with the components of each layer developed as open source software.
August 30, 2017
Smart contracts for better advertising
Papyrus emerged in response to the overwhelming negative user experience and can be a great strategy against adblock solutions.
August 30, 2017
Blockchain platform helps cut online ad fraud
Advertising ecosystem Papyrus aims to bring together users, publishers, advertisers and developers in an open and transparent environment.
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